It aims to provide the student with theoretical knowledge and practical skills about promoting modern strategies in the use of media to achieve competitive advantages for organizations.

This course aims to provide the student with various knowledge about communication theories, especially theories of media influence, as well as theories explaining the effects of the content of violence in the media.

Recognizing the importance of public opinion in contemporary society, awareness of the multiple and diverse factors involved in the formation of public opinion and the effects of each factor in shaping the attitudes of individuals and groups towards issues, topics and crises that are going through the community. The student also learns the mechanisms of measuring public opinion, the various types of measurement, and the requirements and reasons for using each of them.

The course aims to introduce the student to the philosophies and theories of public relations for various contemporary societies and institutions, their scientific and research dimensions, the planning stages and their various programs.

It aims to acquaint the student with the science of international public relations and the global institutions active in this field and the factors affecting their practice, as well as introducing the people of international public relations and its parties, and its principles. And methods of planning and implementation, with clarification of the most important theories of international relations.

This course aims to introduce the student to the various types and forms of media content, and the basic principles of media content industry in public relations, in addition to making the student discover the innate and acquired traits of a media content maker, with practical application through the creation of one content for more than one medium by focusing on the differences between them and the extent impact on the target group.

This course aims to introduce the student to the concept of digital public relations and how to use electronic communication in public relations, methods of writing in electronic and digital means of communication.

The course aims to introduce the student to institutional communication and the interpretation of its networks, patterns, tools, and obstacles, and its relationship to the organizational structure. It also focuses on roles, leadership, and management orientations, so that it can analyze various corporate communication processes.

It aims to introduce students to the importance of crisis communications management in the field of public relations and to know the strategies that are used to solve crises through the actual applications of crises locally and globally.

It aims to provide the student with theoretical knowledge and applied skills about the economic structure of the media and to understand its mechanisms and how they interact under the conditions arising from the openness of the market and the expansion of demand, and to introduce the most important reasons that turned the media into an industry governed by specific rules and foundations.

It aims to provide the student with theoretical knowledge and applied skills about public relations research in terms of the most important approaches, tools and research methods used in the field of public relations.

his course aims to introduce the student to the foundations and methods of planning media campaigns, the importance of media campaigns, their characteristics and types, the types of media used, and knowledge of strategies and tactics in media campaigns and their evaluation.

The event management course is a practical skill that helps students to plan and coordinate events professionally, in addition to providing them with strategies to face challenges that may arise during the implementation of the event.

The headquarters of public relations practices in government and private sectors is one of the practical skills that help students to identify the objectives of public relations in government and private institutions, through monitoring the strategies and means of communication used in each of the two sectors.

This course aims to provide the student with sufficient field experience that qualifies him to enter the labor market in a smooth manner, and enables him to apply the knowledge and scientific skills he acquired during his scientific path.

This course aims to provide the student with theoretical knowledge and applied skills about preparing scientific research and related skills to qualify a distinguished scientific researcher in the field of public relations.