Course descriptions for Diploma of Public Relations Practitioner

This course provides the student with a basic idea of communication theories and how to use them in media

This course helps students to recognize the importance of public opinion in contemporary society, and to be aware of various factors involved in the formation of public opinion and the implications of each factor in shaping the attitudes of individuals and groups towards the issues, topics and crises that are going through society. The student also learns about the mechanisms of measuring public opinion and various types of measurement and the requirements and reasons for using each of them.

This course gives the student a full picture of the historical concept of the development of public relations science, public relations plans and programs, and their impact on the mental image

This course gives a general look at the concept of communication and its importance, its elements, its arts and the media in terms of press, radio, television, public relations and advertising – its origin, its development and its role in the service of society.

This course aims to identify the concept of advertising and its origins in the stages of its development and to introduce the student to the importance of advertising and the basic functions that it performs.

This course aims to introduce the student to the concept of media technology and its importance and technical development in media.

This course provides a quick overview of the evolution of persuasion and its relation to speaking as a human behavior aimed at influencing others and focusing on the material's theories of persuasion and its relationship to communication.

This course aims to provide the student with the organizational methods and structures of public relations departments

This course aims to introduce the computer and its importance, types, components and programs available and its applications in the areas of communication.

This course is concerned with developing the skills of using computers in students and prepares the student with the skills necessary to use and operate the computer. The material includes a definition of computers, their components, operating system and file management system with good proficiency for word, excel, powerPoint and e-mail. The course also includes a definition of the Internet, databases and dealing with e-learning and distance learning systems.

This course presents the organizational theory and organizational process, its objectives and components, the concepts, definitions and functions of organizational communication, its relationship to public relations, its scientific theories and models, and the analysis of issues related to organizational communication.

This course aims to introduce the student to the importance of planning in the field of public relations and its objectives, concepts, entrances and requirements and types of planning and stages and problems facing it, while exposing the objectives and steps of campaigns and communication programs.

This course aims to review the concepts and functions of public relations in international stores, marketing and promotional policies, planning and implementation methods in international public relations and the problems they face.

This course aims to prepare the student for the process of editorial, financial and technical planning of media production in public relations according to the target audience with a focus on methods, components and technical stages of the production of various media materials printed, audio and video.

This course aims to introduce the student to the concept of marketing communication and elements of the marketing and promotional mix, planning marketing communication campaigns and reviewing the promotional strategies used to communicate with the target audiences.

This course teaches students about different writing methods related to public relations, such as writing for newspapers, magazines and corporate publications, as well as writing for radio and television.

This course introduces the technology of advertising means and its various capabilities and economics. The course also explains how advertising means are used with different techniques and production processes.

This course introduces the importance of planning in the field of public relations, its objectives, concepts, approaches and requirements, types of planning, its stages, and the problems it faces, with exposure to the goals and steps of campaigns and communication programs, planning stages, planning for public awareness campaigns, mental images, special events and press conferences, in addition to problems facing planning in public relations.

This course deals with advanced public relations in dealing with crises or unforeseen events, focusing on methods of dealing with these crises and events such as problem solving, crisis management, system analysis, management of community issues, as well as methods of managing events and special events.

This course describes the training process in the public relations departments of the major institutions and the stages through which the most important skills are acquired by students, through the selection of a particular institution.