The objective of the course is to provide the student with how to achieve integration between the elements of marketing communications such as advertising, sales promotion and public relations in the form of effective marketing communication programs, and to provide the student with a deeper understanding of the methods and principles related to marketing communications, as well as an understanding of the social, legal, and ethical issues associated with marketing communications practices.

The objective of the course is to provide the student with basic information and knowledge about advertising as a source of funding for the communicative institution, and its impact on content and audiences. It also aims to introduce the most common types and means of advertising in advertising campaigns.

The objective of the course is to provide the student with basic skills about general theories of persuasion, design and analysis of persuasive messages of all kinds, familiarity with different means of influencing others, and the role it plays in the success of the communication and communication process, in addition to studying the relationship between influence and persuasion and its relationship to human behavior, as well as identifying the laws and strategies of persuasion and its professional methods used through all means, especially technological ones, and their technical fields of employment.

The objective of the course is to provide the student with the basic skills of content marketing strategies through marketing communication content production tools, introducing the most important patterns, forms and applications, and planning to attract the target audience based on the skills of using applications specialized in the production of distinguished content, which would increase the percentage of sales of institutions and companies.

The objective of the course is to provide the student with knowledge about the basic concepts of contemporary marketing thought, and to provide the student with information about the digital marketing environment from the point of view of consumers and business management, by identifying the types of digital marketing communication means, their characteristics and methods of implementation, and providing them with different models of online business management, In addition to employing social media marketing techniques and technology, and how to develop a sound strategy for those media.

The objective of the course is to provide the student with applied skills about the role of the consumer in the marketing process by studying all the factors affecting his purchasing behavior, and analyzing the environmental behavior of the consumer as an entrance to achieving sustainable development.

The objective of the course is to provide the student with applied skills for coordination and integration between all tools, means and sources of marketing communications within the company or organization in a seamless program that increases the impact on customers and other users at the lowest possible cost, and this integration affects all business communications between companies and the marketing and communications channel that focuses on clients.

The objective of the course is to provide the student with theoretical and applied skills on clarifying the concept of the brand and its value, identifying sources of building a positive value for the brand, starting with awareness of it, to mental associations, perceived quality, and loyalty to it. The course also aims to identify ways to choose the elements of the brand, build strategies for its promotion, and clarify the role of the brand. Trade as a major source in creating competitive advantage as intangible capital in achieving sustainable development.

The objective of the course is to provide the student with applied skills about planning marketing campaigns, identifying their content and presenting their positives and negatives, and their impact on the target audiences, which is an essential element in promoting sustainable development strategies to achieve competitive advantages.

The objective of the course is to provide the student with applied skills about professional design skills using various programs to produce printed and digital marketing messages, in addition to acquiring professional design skills through digital platforms, taking into account the psychological effects of different designs.

The objective of the course is to provide the student with theoretical and applied skills about research areas in marketing communication, and to acquire the skills to conduct and apply them, analyze and discuss the results, and be able to distinguish between different research methods and how to use each of them, as well as learn about the types of research in the field of marketing communication.

The objective of the course is to provide the student with actual practice in using various professional programs in the production of distinguished digital marketing content, evaluating technical methods for writing and designing interactive marketing content, and communicating effectively with the practical environment in marketing institutions and related marketing training sectors.

The objective of the course is to provide the student with practical skills about implementing an integrated practical project in one of the areas of marketing communications, which he implements himself or through a group, and through which he translates the knowledge and skills he has acquired and his abilities to plan, prepare, author and implement.