FCM

 

 


Executive Master in Digital Media

 

Program Goals

 

 

The program focuses on concepts and theories that enable students to pursue a professional career in the field of public relations through good planning, designing of strategies, and resource management. The program also develops students' research and analytical skills to develop public relations activities, assess their societal impacts and stakeholder relations. It also seeks to provide students with the ability to choose and evaluate the effects of (modern and emerging technologies) on the quality of public relations and benefit from them in supporting events management, managing public relations campaigns, and improving job performance. Finally, the program prepares students to act in accordance with Ethics, the professional standards and practices of public relations, legal obligations, and policies.

 

 

About the Program

 

 

 

Duration of study:

Two years

 

Type of study:

Full-time / Sulaimaniyah Main Campus

 

Category of Students:

Male & female students

 

 

 

Nationality:

Saudis & Non-Saudis

 

Number of Required Hours:

39 credit hours

 

 

 

 

 

Contact Us

 

 

 

 

Male Campus:

Dr. Ali Hussain Alawi
aalwi@kau.edu.sa

 

Ext: 61940

 

Female Campus:

Dr. Maha Alshoaibi
fcmg-epmer@kau.edu.sa

 

Ext: 41101

 

 

 

 

 


Last Update
9/12/2022 9:52:45 AM