Introducing the technical structure of digital media on the Internet Identify the concepts, characteristics, and levels of digital media Understanding the digital communication environment and the interaction within such environment Mastering the use of digital media applications.

Provide students with the basic information needed to conduct a scientific research Clarify the required research skills and abilities to conduct scientific research in digital media. Adopt the scientific technique in the interaction with the idea, topics, subjects and media phenomenons in both theoretical and practical levels in digital media research. Identifying the principles and basics of descriptive, associative, and inferential statistics Providing the necessary information to understand and apply the common statistical tests in media studies Training in formulating statistical assumptions and setting their goals Using the most famous statistical programs to conduct these statistics and interrupt their results

Introducing the concepts, principles, and theories in the field of digital media. Description of the dynamics of the digital communicative process, Explanation of how the means of digital communication affect their audiences, the types of this influence, and how to employ this understanding in the development of digital media work.

Tracking the ethical principles, rules and legal laws governing digital media work on national and international levels. Explaining the governing principles of media and communication freedom Clarify general approaches to media ethics Explaining code of ethics and professional principles in digital media Understanding of the copyrights morals and publishing crimes.

Defining the concept of the multimedia and the factors that led to its emergence Understanding the standards of the computers’ components that used to form multimedia Defining multimedia elements (texts - digital audio - fixed graphics - sound effects) Defining the mechanisms and strategies for building an integrated multimedia project in the media field

Understanding the concepts of Digital Society and Networking Society Evaluating the social issues in digital media Comparing the social values included in digital media Learn about digital media methods in managing different situations

Classifying the different digital social media platforms and the advantages they offer to individuals and companies. Utilizing the required skills for building professional content, identity (personal and\or institutional), and audience through an active content on social media platforms. Establishing and managing a digital advertising/Media campaign on social networking sites. Employing critical reading in former media studies about social media platforms. Explaining the security risks and negative psychological and social effects of improper usage of social media platforms.

Identify media profession concepts and terminologies and their applications within the digital context. Understand principles and foundations of digital media terminologies and their translations from English into Arabic. Demonstrate most familiar and practiced English terminologies within the field of digital media. Illustrate English terminologies which are used across different domains of the digital media field. Acquire the skill of translation and summarizing - written in English - digital media research. Practice writing academic English articles across different domains of the digital media field. Analyze various media topics written in English.

Elucidate the concept of cybersecurity as a new variable in international media relations. Recognize relevant concepts to cybersecurity. Recognize the aspects of cybersecurity Recognize cybersecurity characteristics within the field of digital media. Recognize the factors which affect cyber-attacks within the context of digital media. Compare different types of cyberspace crimes within the context of digital media.

Explain the characteristics of post-information society. Introducing the concept of artificial intelligence journalism. Recognize tools which form artificial intelligence journalism. Introduce the fifth generation of cellular networks and its applications within the media context. Identify security threats of smart technologies in the post-information society. Understand the relationship between media practices and artificial intelligence technologies, and vice versa; artificial intelligence technologies practices in media.

Understand and develop scientific research methods and skills within the field of media. Teach distinctive models of communication in digital media and its applications. Explain the relationship to and the roles of theoretical literature in the digital media practices. Invest research knowledge in addressing some of the phenomena and subjects within the field of digital media. Use digital sources, referencing and citation skills.

Identify the basics and rules of international media. Define international media terminologies. Deal with international public opinion. Demonstrate how to edit and compose international media messages. Identify the characteristics and attributes of the international audiences and how to deliver messages to them through different methods. Explain and clarify the prominent topics across international media platforms.

Understand the principles and foundation concepts of crisis management, and management of difficult situations. Understand the stages and role of media and preventive strategies during crises. Train students on crisis management strategies. Illustrate and explain crisis communication management and crisis management methodologies. Identify prevailing crisis management topics across different media institutions in alignment with the demands and needs of the current times.

Define the theoretical framework, evolution and development of digital information economics. Understand the interrelations between economy and digital media, and their repercussions on the community. Understand the factors which influence the cost of digital media (expenses and resources). Identify the sources and challenges of funding digital media in the Arab region. Identify methods of measuring the productivity and efficiency of digital media practices. Discuss some of the international experiences in the economics of digital media.

Explain the relationship between digital media and emerging technologies. Identify the latest technology and their effects on digital media. Analyze media coverage and communication medium, and audience point of view and interpretations. Describe the impact of digital media and technology on the Saudi society. Employ artificial intelligence techniques in analysing digital media practices. Understand digital media and business analytics. Recognize the relevance of moral, ethical and social aspects on digital media practices.

Introduce students to the concept of information design (Infographic) Understand the evolution of infographics. Explain the role of information designs in influencing their viewers Contrast various patterns of different information designs Define the strategies for composing and customizing infographic Employ infographics in the field of media