Global leadership in the field of communication and media.

Quality Education…Research Excellence...Community Service.

- Make a positive and sustainable impact in society.

- Promote outstanding scientific research.

- Create applied bachelor’s programs and quality graduate programs that meet market demand.

- Diversify income streams for the faculty.

- Create a positive image of the Kingdom.

- Achieve quality and excellence in administrative performance.

- Contribute to institutional building of King Abdulaziz University.