Course Descriptions for Diploma of Digital Marketing Communication

The course aims to teach students about the various tools used in digital marketing and to master the analysis of the technical environment associated with digital marketing.

The course aims to identify the concept of advertising, its foundations and principles, and analyze the success factors of traditional and digital advertising with precision and mastery. As well as identifying the relationship between the means used in the advertisement and the extent of the audience's association with this advertisement. And the creation of effective economic advertising content and how to market it through digital and traditional media.

The course aims to teach students about the characteristics, advantages and disadvantages of social networks commonly used in Saudi Arabia, such as Instagram, Snapchat, Twitter, WhatsApp, YouTube, and LinkedIn, and learn the most common mistakes in the social media accounts of startups. And knowing how to create social networks in a professional way that serves the marketing goals of companies, as well as creating various designs for interactive marketing materials in social networks. And developing new skills to serve customers professionally in social networks.

The course aims to learn about the methods of selecting the elements of a trademark and building its identity, and to identify strategies for promoting the brand. As well as designing an effective brand, while suggesting how to market it through digital and traditional media. And developing the effectiveness of brand management through knowing the variables of the modern marketing environment and their suitability with technological developments.

The course aims to identify the nature and strategies of consumer behavior. And analyzing the strategies for professional market segmentation, as well as distinguishing between the best means used by the consumer in the decision-making process. Preparing an integrated marketing guide for a company, showing its impact on consumer behavior, and devising a special strategy for a product in which the most important elements of marketing communication affecting consumers' purchasing decisions are available in an attractive way.

The course aims to identify the forms and styles of marketing content. And limiting the elements of success in producing typical marketing content. As well as identifying writing styles for marketing content in various media. And the comparison of ideal marketing strategies for content marketing. Producing interactive digital marketing content in its many forms and types. Creating a directory of premium marketing content supported by effective evaluation tools.

The course aims to introduce the practical principles and the different systems of interactive design. And learning about the most important creative concepts of different designs and the psychological effects associated with their uses. It also classifies the different types of images and how to employ them in the marketing communication contents. Also planning to use professional design software in digital media platforms. And applying 3D designs to various marketing messages. Producing different types of digital marketing publications and defining their design standards. And produce distinctive marketing designs for digital platforms.

The course aims to identify the most important components of digital marketing campaigns. And learn the most important elements of successful digital marketing campaigns in mastery. As well as analyzing the marketing position according to the measurement of consumer perception. Find effective measurement methods to improve brand visibility or corporate image. And preparing a professional guide for digital marketing campaigns using the Internet

The course aims to explain methods of preparing and formulating a problem, the importance and objectives of marketing communication research. And choosing tools for collecting data related to studying and analyzing consumer motivation research. As well as measuring the impact of marketing using various marketing means (smart phones - e-mail - SMS messages - social networks) and developing the results of scientific research in marketing communications through the digital environment. As well as applying the recommendations of scientific research in the areas of marketing communications with convincing evidence.

The course aims to identify the basic elements in customer service. And learn how to apply customer service according to corporate activity. Also review customer service components. And how to achieve excellence in customer service.